Beyond the Booth blog

The Story Your Events Are Trying To Tell

Looking beyond sales can completely change how you evaluate your events. Learn what information successful artisan business owners pay attention to, and download the free Event Profit Analysis System to start tracking it yourself.

7 Questions to Ask Before Applying to Your Next Event

Learn 7 questions artisan business owners should ask before applying to an event to make better decisions, reduce risk, and plan a successful season.

5 Signs You're Building a Business, Not Just Making Sales

Learn how planning, systems, customer relationships, and better business decisions help artisan businesses grow sustainably.

The Missing Link Between Event Customers and Repeat Customers

Learn why many artisan businesses struggle to create repeat customers after events and how staying connected creates future sales opportunities.

The Story Your Events Are Trying To Tell

7 Questions to Ask Before Applying to Your Next Event

5 Signs You're Building a Business, Not Just Making Sales

The Missing Link Between Event Customers and Repeat Customers

The Seasonal Event Readiness Workbook helps you prepare every part of your next season, including:

✔ Event scheduling

✔ Inventory planning

✔ Booth & display

✔ Marketing & visibility

✔ Offer planning

✔ Operations

👉 Learn more about the Seasonal Event Readiness Workbook